Book marketing guru Shari Stauch estimates that it takes consumers an average of seven encounters with a book before they will purchase it. My research shows that a slight tweak
Make Connections and Discuss Topics
I often relate to Steven Pinker’s description of an aspiring writer’s initial understanding of learning to write as “negotiating an obstacle course in boot camp, with
A savvy business friend who interviews job candidates once told me he looks for three things in future employees: accuracy, timeliness, and added value. Like the legs of a three-legged
Guest post: Editor Jonathon Owen of ArrantPedantry.com on Carol Fisher Saller's The Subversive Copy Editor. Read the original post here.
Disclosure: I received a free copy of this book from the University of
The term editing covers a wide variety of responsibilities. Some editors provide general services, covering many aspects of the field, while other editors specialize in specific types of editing. When
1. The number of books being published every year has exploded.
According to the latest Bowker Report (September 7, 2016), more than 700,000 books
were self-published in the U.S. in 2015, which
"In this new marketplace in which all book sales depend on the author’s efforts and general retail book sales are flat, doesn't it just make more sense to self-publish?"
When authors turn in a new manuscript, they usually want it printed now. How long does it take from manuscript to printed book? We typically plan on one year from
As editors, we focus on three Cs: clarity, consistency, and correctness.
Clarify, but use a light touch. “A light editorial hand is nearly always more effective than a heavy one.